Post by account_disabled on Dec 3, 2023 3:52:48 GMT
Over 40% of marketing experts believe that they are not making the most of their marketing automation tools. 40% of marketing experts believe they are making the most of their marketing automation tools. Only less than 20% of marketers lack the knowledge to utilize marketing automation software.
70% of marketers score their marketing automation process and strategy as "very effective", while less than 5% score theirs as "not effective at all".
51% of companies said the main advantage of using Phone Number List marketing automation tools is that it saves time on repetitive tasks and enables personalized marketing communications.
60% of successful marketers agree that having quality data about their target audience and products made an impact on the success of their marketing automation strategy.
48% of marketers agree that carrying out automation strategically increased their marketing success rate.
50% admitted that the alignment of their sales and marketing goals properly made the largest impact on their marketing automation success.
Sales and marketing automation can reduce the time marketing professionals spend manually searching for information by 50%.
47% of marketers think lead scoring, and lead qualification are the most important features in marketing automation software.
28% think content creation and email outreach are more important features while 26% think social media content distribution is the most important feature.
50% of surveyed marketing experts believe that a fast conversion rate is the most important KPI when measuring the effectiveness of marketing automation software.
ROIs for Marketing automation is driven by increased sales productivity, increased efficiency in marketing campaigns, great prospect management, and increased cost savings.
Over 40% of marketers say that improving customer experience is the number one advantage of leveraging marketing automation.
The second most popular KPI agreed by 45% of marketers to be the most useful metric is the Sales Qualified Lead.
Lost productivity and poorly managed leads cost SMEs and big businesses over $1 trillion per year.
Using marketing automation increases sales productivity by 15% while reducing overhead costs by 13%
Other important factors to consider when choosing marketing automation software include customer service (29%), customization options (26%), integration capabilities (24%), breadth of features (24%), depth of features (17%), data visualization/analytics (15%), streamlined onboarding/training (11%), and data consolidation capabilities (10%).
70% of marketers score their marketing automation process and strategy as "very effective", while less than 5% score theirs as "not effective at all".
51% of companies said the main advantage of using Phone Number List marketing automation tools is that it saves time on repetitive tasks and enables personalized marketing communications.
60% of successful marketers agree that having quality data about their target audience and products made an impact on the success of their marketing automation strategy.
48% of marketers agree that carrying out automation strategically increased their marketing success rate.
50% admitted that the alignment of their sales and marketing goals properly made the largest impact on their marketing automation success.
Sales and marketing automation can reduce the time marketing professionals spend manually searching for information by 50%.
47% of marketers think lead scoring, and lead qualification are the most important features in marketing automation software.
28% think content creation and email outreach are more important features while 26% think social media content distribution is the most important feature.
50% of surveyed marketing experts believe that a fast conversion rate is the most important KPI when measuring the effectiveness of marketing automation software.
ROIs for Marketing automation is driven by increased sales productivity, increased efficiency in marketing campaigns, great prospect management, and increased cost savings.
Over 40% of marketers say that improving customer experience is the number one advantage of leveraging marketing automation.
The second most popular KPI agreed by 45% of marketers to be the most useful metric is the Sales Qualified Lead.
Lost productivity and poorly managed leads cost SMEs and big businesses over $1 trillion per year.
Using marketing automation increases sales productivity by 15% while reducing overhead costs by 13%
Other important factors to consider when choosing marketing automation software include customer service (29%), customization options (26%), integration capabilities (24%), breadth of features (24%), depth of features (17%), data visualization/analytics (15%), streamlined onboarding/training (11%), and data consolidation capabilities (10%).