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Post by account_disabled on Dec 2, 2023 6:23:59 GMT
in addition to occupying the first positions of the results, you can also show ads at the end of the page: The SEM always occupies the beginning and the end of the page, and SEO always occupies the central part of the search results. Keywords – Both techniques are based on the optimization of keywords but have a significant difference in focus when we perform the strategy for one or the other. Although there are different tools for Buy Bulk SMS Service SEO and SEM, Google’s keyword planner is often used in both to start charting the strategy. When we search for keywords, the tool returns all the words related to the theme chosen, as well as the volume of monthly searches for each one, and the difficulty for each keyword or level of competence. And this is where the massive difference between SEO and SEM lies: While in SEM, we discard those keywords that have a small number of searches, SEO can be very interesting because the competition is low and will accelerate the process of positioning in an organic manner. Also, in SEM, we also look at the cost per click of each word (it is indicative, but it gives us an idea of the existing competition between advertisers), and in SEO we look at other parameters such as the authority of the page.
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