Post by account_disabled on Oct 26, 2023 7:15:06 GMT
Logo and brand are so interconnected that the change of one leads to the lack of recognition of the other. And as we have seen, each of us buys based on the trust that a company is able to generate and the relationship it establishes with its customers. If you don't know how to tell yourself, customers won't notice you. Fix this error now > Ergo. GAP retraces his steps and peace is made. I buy from the company I trust but above all I wear a brand that I recognize myself in and that I can show off in society with a certain satisfaction. How a logo is made anatomy The elements that make up a logo are, or rather can be, three.
Logotype In this case "Nike" corresponds to the part of the logo in which the photo editing servies name of the company or product is explained. The logotype or just logo is expressed with a font that can be commercial, designed specifically or modified weight, body, spacing, color, size to suit the occasion. The logo cannot be missing from a logo because it is the logo itself. The fact that Nike has only been using the Swoosh for some time... well, it's Nike and not everyone can afford it.
Google, on the other hand, is an example of a logo that contains only the logotype. Pictogram . Not mandatory, it helps the brand's recognisability, and is the graphic sign that usually appears alongside the logo. The Swoosh is one example, the Apple apple is another and both have reached such a high level of recognition that their respective companies can even use just the pictogram instead of the logo. For a select few. Pay-offs . Or baseline is the writing that further identifies the company.
Logotype In this case "Nike" corresponds to the part of the logo in which the photo editing servies name of the company or product is explained. The logotype or just logo is expressed with a font that can be commercial, designed specifically or modified weight, body, spacing, color, size to suit the occasion. The logo cannot be missing from a logo because it is the logo itself. The fact that Nike has only been using the Swoosh for some time... well, it's Nike and not everyone can afford it.
Google, on the other hand, is an example of a logo that contains only the logotype. Pictogram . Not mandatory, it helps the brand's recognisability, and is the graphic sign that usually appears alongside the logo. The Swoosh is one example, the Apple apple is another and both have reached such a high level of recognition that their respective companies can even use just the pictogram instead of the logo. For a select few. Pay-offs . Or baseline is the writing that further identifies the company.