Post by account_disabled on Jan 16, 2024 7:48:02 GMT
To get the gist out of this, we need to focus on the three pillars of this quote: Innovation, Consumers, Transformation. Let us try and understand the three terms in context to the digital marketing landscape with help of some statistics. 1. According to eMarketer, a market research company, Mobile will account for 72% of digital ad spend by 2019. This explains the first pillar, “Innovation”. Before smartphones and mobile marketing came into play, websites used to be bloated. Companies were least attentive to responsive websites. And digital marketing firms would just bombard their customers with aggressive online adverts. But as soon as the pocket monsters arrived on the scene, companies knew that they need to change. And to fit and please this new smartphone generation they need to innovate and then spend big on mobile adverts. 2. According to Experian, a Consumer reporting agency company, e-Commerce customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email.
This explains the second pillar, “consumer”. As David Newman, marketing strategist put it, “Email has an ability many channels don’t: creating valuable, personal touches – at scale. Things about e-mails are not that they are technical but personal. You need to make your consumers feel special and important. And while you are at it, make sure you are doing that for millions of them America Cell Phone Number List at the same time. 3. According to Advance200, a B2B IT service platform, 57% of organizations say that integrating key digital technologies is critical to enabling their digital business. This explains the third, and most important pillar, “Transformation”. In today’s world of everything digital, you too need to make that jump. Your methods and the methods to scale the outcomes of those methods need to be in-line with today’s digital age. So now when we have seen the “ICT” of digital marketing, let us see the challenges which might be hampering your approach of achieving your digital marketing zenith.
1.Budget Digital Marketing Budget According to Lyfemarketing.com, worldwide digital ad spend is predicted to reach over $375 billion by 2021. This definitely explains that marketers and companies are interested in getting their point through via digital marketing. But even after such big numbers, there are two main problems which marketers are faced again and again with when trusted with big funds for their campaigns: Right Budget Allocation Measuring ROI A. Right Budget Allocation There are around 8 marketing channels which you could choose to go with: Email Marketing Pay-Per-Click Advertising (PPC) Search Engine Optimization (SEO) Display Advertising Social Media Marketing (SMM) Content Marketing Affiliate Marketing Online Public Relations But simply spending big, or equal, on all or some of these marketing mediums can’t be your one-stop solution. The ideal budget allocation for any marketing or digital marketing campaign depends upon identifying your audience.
This explains the second pillar, “consumer”. As David Newman, marketing strategist put it, “Email has an ability many channels don’t: creating valuable, personal touches – at scale. Things about e-mails are not that they are technical but personal. You need to make your consumers feel special and important. And while you are at it, make sure you are doing that for millions of them America Cell Phone Number List at the same time. 3. According to Advance200, a B2B IT service platform, 57% of organizations say that integrating key digital technologies is critical to enabling their digital business. This explains the third, and most important pillar, “Transformation”. In today’s world of everything digital, you too need to make that jump. Your methods and the methods to scale the outcomes of those methods need to be in-line with today’s digital age. So now when we have seen the “ICT” of digital marketing, let us see the challenges which might be hampering your approach of achieving your digital marketing zenith.
1.Budget Digital Marketing Budget According to Lyfemarketing.com, worldwide digital ad spend is predicted to reach over $375 billion by 2021. This definitely explains that marketers and companies are interested in getting their point through via digital marketing. But even after such big numbers, there are two main problems which marketers are faced again and again with when trusted with big funds for their campaigns: Right Budget Allocation Measuring ROI A. Right Budget Allocation There are around 8 marketing channels which you could choose to go with: Email Marketing Pay-Per-Click Advertising (PPC) Search Engine Optimization (SEO) Display Advertising Social Media Marketing (SMM) Content Marketing Affiliate Marketing Online Public Relations But simply spending big, or equal, on all or some of these marketing mediums can’t be your one-stop solution. The ideal budget allocation for any marketing or digital marketing campaign depends upon identifying your audience.